The problem – challenge
West SA has been active in the field of communication and advertising since 1994. It covers the needs of its customers both in Greece and in Cyprus. Its indicative and repeatedly awarded services are research, consulting, instore promotion and merchandising. The enormous amount of data, partners and the need to utilize them was the challenge to develop a BI that will combine data from various sources to analyze and make decisions from them. .
The solution: West BI development
West SA contacted Smartup to transform its need into a comprehensive, dynamic and above all efficient BI. SmartUp accepted the design & of the development of West BI which summarizes the identification and analysis of the correct data using:
- AI Image Recognition
- Advanced analytics
- Live Reporting
The advantages
West SA, already in the short time it uses West BI, enjoys:
- Identifying and analyzing the correct data
- Make better decisions
- Improvement of functionality
- Identifying Market Trends
This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.