– Greece at MWC 2013 and Cebit 2013

Greece at MWC 2013 With the participation of 25 companies, Greece “enters” the GSMA Mobile World Congress 2013, held in Barcelona, Spain on 25 – 28 February. It is the first time that Greece officially participates in this event. The Greek participation is an initiative of the Association of Mobile Applications Greece (SEKEE) with the cooperation of the Ministry for Development, Competitiveness, Infrastructure, Transport and Networks. Participating with a national stand and a group of companies this presence offers Greece the opportunity to showcase the technological capabilities of the country. The slogan to promote Greek companies was”Innovation Born in Greece Goes Global!” The business mission to Barcelona is part of a number of outward oriented actions, called Σynergies, planned in partnership by the business associations SEKEE (Mobile apps), ΕNEVI (Microelectronics), EVIDITE (Aerospace), ΗBio (Biotechnology) and HSA (Startups), for 2013 and 2014. Greece to Exhibit at Cebit 2013  Greece is to renew its participation in the world’s biggest information technology and telecommunications exhibition, CeBIT 2013, following many years of absence, with a national pavilion arranged by the Thessaloniki International Fair (TIF) – Helexpo. CeBIT 2013 is being held in Hannover, Germany, on March 5-9, and 20 businesses and associations, as well as 10 state organizations are participating in the Greek mission. Invest in Greece is presenting investment opportunities on the Greek ICT sector.

Marketing to consumers over mobile: the perfect pitch

HAMAC’s Vice-President and President of Upstream, Marco Veremis makes a case for the ‘Perfect Pitch’ over mobile – one that respects the consumer and yet is so expertly crafted that it invites a willing response.  His mantra, that mobile marketers must ‘communicate less, with more impact’ will be tested in the coming years with analyst house Forrester predicting that mobile marketing spend will rise to $1.25bn by 2014. read article