Digital tools have started to be adopted more frequently by Greek businesses, as, already, 50% maintain mobile apps, with 25% doing SMS campaigns. The Greek companies are divided into three categories: the “pioneers”, which make up 16% and have a leading presence in the digital media, the “traditional”, which make up the vast majority (66%) and are companies with an established presence in the digital media and the Market “beginners” (18%), with a simple presence in digital media.
On average, Greek businesses spend 18% of the total marketing budget on online actions, with the exception of the travel services industry, which spends more than 85% on online. In fact, 69% of companies state that in the future they will increase their spending on digital marketing.
The above data result from the State of Digital Leadership 2014 research, conducted by Valuecom, in collaboration with the E-Commerce & Business of the Athens University of Economics (ELTRUN), under Prof. Mr. Georgios Doukidis.
The research, which studies “how digital is the marketing of businesses in Greece today” finds, however, that, while most pioneers in their industry are already using digital media, there is still significant room for improvement.
Seehere
This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.