How would you feel if you were told that you can exercise and at the same time someone reward you for it? Beyond the good you do for your health yourself. Run4More is a Greek app that does just that.
How did the idea for your project come about?
Vasilis Stasinopoulos, founder & CEO: The idea was formed, shortly before the emergence of the pandemic in Greece, at the moment when WE SPORTS (our company active in development sports) was trying to develop activities around the Internet of Things. At that time we strongly observed the world’s need to use as a way out the only activity that was safe. Walking and running outdoors.
It had already begun to be noticed, by a large part of the population, that even the simplest physical activity contributes to the improvement of the practitioner’s health and psychology.
Our daily involvement in sports, on a personal and professional level, helped us to observe and clarify that the main cause of the reduced physical activity of the population is the lack of effective motivation.
Socrates Angelakopoulos, founder & COO: To confirm our theory we carried out research in the context of my master’s thesis on “The Effects of Material Motivation on the Physical Activity of the Population”. In collaboration with Thanasis Argyriou, who started as my supervising professor and ended up as one of the co-founders of Run4More, we found that 74% of the participants in the research declared a high probability of motivation from an application that would have the same characteristics With what we included in Run4More.
In my personal opinion, the most important element that emerged from the research is that with the appropriate motivations we can motivate all population groups to increase their physical activity.
How exactly can someone use your app? And then how does he redeem the points he collects?
Socrates Angelakopoulos: Run4More is the first free application in Greece designed to record the user’s physical activity every day (walking, running, cycling, indoor gymnastics, commuting from and to work, the market, etc.) rewarding it with points redeemable for cooperating companies, winning gift certificates and offers.
The user, through the application, has the ability with only 3 clicks to perform all the basic functions, from recording his physical activity to redeeming the points and receiving the gift vouchers.
All he has to do is download the app for free on his mobile (Android and iOS) and press start.
Utilizing machine learning mechanisms, the application proposes the “best” and “most fitting” offers for each user in order to maximize the probability of motivating them to adopt a more active lifestyle.
In the purely business part someone will ask: nice idea, but how does such an application have revenue? Given that it is free for users
Socrates Angelakopoulos: utilizing the dynamics of mobile advertising we are clearly aiming for a B2B approach. Our income will come from the cooperating companies. We have designed a flexible model that meets the needs of every business.
In backstage, what volume of work does such a project include? And how is your working life now
Vassilis Stasinopoulos: The truth is that the world of start ups is full of challenges. The support we received from the mentors and the acceleration programs we participate in contributed greatly to the maturation of the idea.
The pleasant thing about working with Run4More is that the volume of work is constantly increasing in keeping with the development of the company. It is worth noting that through all the challenges the team proves every day that it possesses the knowledge, the perseverance and the right mindset to pursue its goals and realize our vision.
In what phase is the app currently and what are the next moves?
Vasilis Stasinopoulos: The demo version of the app is available, with more than 300 testers, which help us daily to solve bugs and constantly improve.
Before analyzing our next moves, I would like to mention our course so far and thank the people in charge of the acceleration programs we have completed (ARCHIMEDES of EKPA & YESINCUBATION). It is worth noting that in the past period we attended MWC 2022 in Barcelona, in collaboration with SKEKE and our mentor Giorgos Markatatos, with the aim of exposing our idea at an international level.
Today, with the aim of further development in the startup ecosystem, we actively participate in Orange Grove and MIT Enterprise Forum Greece.
In the next period, we will focus on the further development of the application, but also on substantial connections with the market, as our main goal at the moment is to familiarize users with the application so that we can be ready to carry out the official launch that will be combined With the 1o Run4More challenge in Greece.
Our vision is a healthier and naturally active lifestyle.
Source: it’s possible
This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.