Elitur, presents a three-year strategic action plan of €12.8 million for Greece’s promotion to international “Healing Destination”.
The Hellenic Council of Health Tourism – ELITOUR announces the completion of a pioneering study prepared to date for Health and Wellness Tourism in Greece, which was subsidized by European Bank for Reconstruction and Development (EBRD) With the Consulting – Expertise of Revival Consulting services ae.
The study provides for the first time a fully costed, three-year roadmap, with specific actions totaling over €12.8 million, aiming to make Greece Top international destination in the fast-growing sector of health and wellness tourism.
The global wellness tourism market was valued at 651 billion dollars in 2022and is expected to jump to 1.4 trillion. dollars until 2027. Despite its unique natural and cultural advantages, Greece today maintains a small share of about 5% of the European market, which highlights the country’s enormous untapped potential.
The President of ISA and Elitour Dr. Giorgos Patoulis stated that “this study is a landmark for Greek Health and Wellness Tourism. Thanks to the valuable support of the European Bank for Reconstruction and Development (EBRD), we now have in our hands a practical, costed plan of three years, which clearly shows the way to claim the position it deserves in Greece worldwide. Under the guidance of the Hellenic Health Tourism Council – Elitour, we will work systematically to turn the vision into a development reality for our country.”
The research, which was based on extensive questionnaires to health providers, hotels and tourist offices, documenting an impressive convergence of opinions.
The main reasons for choosing Greece by visitors are high quality of health services, the combination of vacation and treatment and competitive prices.
Accordingly, the main challenges are found in the lack of a national strategy, the regulatory obstacles and the need to strengthen the digital Skills – issues that the proposed action plan comes to address in a targeted manner.
The four strategic pillars of the action plan of the said study focus on the development of national strategy and branding, creation of a strong identity with a proposed slogan “Greece – Your Healing DESTINATION” and establishing a National Framework for Certification of Health and Wellness Services.
Also, in targeted marketing and promotion through digital campaigns, participation in international exhibitions and organization International Health Tourism Conference in Greece to attract investors and strategic partnerships.
Also, in >attracting investments and SME support, Forming a favorable investment environment with financial tools and incentives for small and medium enterprises in the sector and finally in Activation of Stakeholders and in Partnerships for the establishment of National Health Tourism Council & wellness for the coordination of all involved public and private sector bodies.
The results of the research will be presented in detail at a press conference scheduled for the month of December.
From Elitur’s Press Office
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This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.