The first series of online export conferences (Webinars) organized by the Hellenic Investment and Foreign Trade Company (Enterprise Greece) was successfully completed in collaboration with The competent offices of Economic and Commercial Affairs in Washington, New York and San Francisco It was addressed to executives of Greek exporting companies with an interest in activity in the US market.
The webinars were aimed at mainly small and medium-sized businesses and aimed to inform them about markets that have perspective. This cycle started on June 11, 2020 with the webinar «doing business in < id=”T3″>The USA – COVID 19 Challenges and opportunities», which It provided participants with overall information about their activity in this particular market, while on 24/06 he focused on the food and agricultural products sector and on 30/06 the technology sector. These online conferences focused on the opportunities and challenges an entrepreneur will be asked to face when expanding his US business, amid COVID19. It is pointed out that the webinars had no participation fees and are open to all entrepreneurs and executives in the field of extroverted businesses.
In more detail, the webinar “Doing Business in the USA – COVID 19 Challenges and Opportunities – Focus on: Food & Agricultural Products” was organized in collaboration with The New York Office of Economic and Commercial Affairs and focused on four thematic sections, namely the current situation and prospects for the export of Greek food to the US market, the general trends and developments in the US premium food market in the post-pandemic era, the prospects in the retail sector food trade and the equivalents in the e-commerce industry. 173 representatives of the industry and institutional bodies were enrolled in this webinar.
The Head of the New York EIF Office, Mr. Giorgos Michaelidis, welcomed the initiative, as the opening series of related information and networking actions of the Greek export community, utilizing the possibilities now offered by modern technology towards this direction. As far as the possibilities and prospects for improving the export performance of Greek food in the US market are concerned, he described them as excellent, subject to the implementation of serious, well-organized and long-term national marketing programs, which will make quality Greek food more widely known to the average American consumer. It also highlighted the opportunities that open up in the e-commerce industry, especially for small/small and medium-sized companies that cannot finance high-cost promotion/promotion campaigns for their products.
The Webinar Doing Business in the USA – COVID 19 Challenges and Opportunities of San Francisco focused on the technology and innovation industry was organized in collaboration with the head of the Office of Economic and Commercial Affairs Consulate General of Greece in Agios Franciskos, Mrs. Dafni Vitsikounaki, Secretary General, and covered topics such as:
- California’s economy, foreign trade, and the tech sector
- Silicon Valley, the world’s technology capital
- Entering the US market – Strategies for international startups
- Success in the US – An entrepreneur’s perspective
The webinar had 197 registered representatives of the industry and institutional bodies, while an opening greeting was addressed by the Deputy Governor of California, former US Ambassador to Hungary, Greek-American, Eleni Kounalakis.
Ms. Dafni Vitsikounaki referred to the recent acquisitions of the Greek companies Think Silicon and Softomotive, in the midst of the pandemic, and stressed that they “show the ever-increasing interest that the startup ecosystem attracts companies of Greece from abroad. The webinar that took place focused on the effects of the coronavirus and the current developments in the global focus of innovation, Silicon Valley. The interested Greek technology companies had the opportunity to be informed about the particularities of the local market and the related strategies of successful entry. The utilization of the Greek element that is actively active in the field of technology/innovation in the region must be a priority, as it can offer crucial support to Greek startups.”
Ms. Betty Alexandropoulou, Appointed Advisor and Executive Board Member id=”T2″>Greece, proceeded with the following statement: “The promotion of Greek products and the further internationalization of Greek businesses, becomes even more imperative at the present time, since it constitutes a response to the economic effects of the pandemic. For this reason, Enterprise Greece, utilizing the organization’s new digital capabilities, launched a series of webinars in collaboration with the Economic and Commercial Affairs Offices of the Ministry of Foreign Affairs abroad, which aim to inform our exporters about their markets Export perspective. The purpose of our actions and initiatives is always to help in reaching commercial agreements. For this reason, we continue to the next stage, organizing B2B digital B2Bs for the above industries in the US market as well as the expansion of these online conferences to subsequent target markets from September.”
Enterprise Greece
Enterprise Greece (Hellenic Investment and Foreign Trade Company S.A.) is the competent national body, under the supervision of the Ministry of Foreign Affairs, for attracting investments to Greece and promoting exports, with the aim of promoting the country as attractive investment destination and promote the competitive export products and services of Greece.
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This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.