I Enterprise Greece hosts and organizes 87the Working meeting of working group of information professionals id=”T11″>)of the European Export Promotion Organizations. This year’s meeting in which representatives of 23 organizations have confirmed online participation, takes place in one of the most critical periods for the economic development of all of Europe.
In this demanding environment, Enterprise Greece chose to include in the theme of this year’s meeting the promotion of innovative marketing and communication tools, modern countrybranding approaches, innovative export services, but also ways to manage the next day of the COVID-19 pandemic.
In the program of the meeting, as each year, individual efforts and initiatives at European level to support SMEs during their effective access to international markets have been incorporated.
Enterprise Greece, listening to the anxiety of the colleagues of the European export promotion organizations to invent new ways of promotion and to provide comprehensive and effective support to their domestic export companies, decided for the first time, to Organize a bootcamp on the second day of the meeting that will give participants the opportunity to understand topics such as:
- Social Media Strategies and Campaigns
- Content Marketing and Country Positioning
- Measure what matters / Consumer trends and insights
- Collaborating with Influencers
- Safe to
Due to the constraints of the COVID-19 pandemic and with absolute respect for public health and safety, Enterprise Greece decided to turn the meeting into an online webinar that will take place on June 25 and 26, 2020.
It is noted that working group of information < id=”T4″>Professionals 1973 and aims to exchange ideas and best practices between European TPOs in the field of information processing and dissemination.
Enterprise Greece
Enterprise Greece (Hellenic Investment and Foreign Trade Company S.A.) is the competent national body, under the supervision of the Ministry of Foreign Affairs, for attracting investments to Greece and promoting exports, with the aim of promoting the country as attractive investment destination and promote the competitive export products and services of Greece.
More info for editors:
ENTERPRISE GREECE | Directorate of Information, Communication and Marketing – 210 3355705, [email protected]
This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.