The annual survey of the On-line consumers”.
Despite the stabilizing trends in the second half, total markets for Greek consumers’ products and services fluctuated in 2011 at €1.7 billion, marking an increase of 30% compared to 2010.
At the moment 1.5 million online Greek consumers buy an average of 14-15 times / year from the Internet, spending €1,150 / year of which 2/3 are directed to Greek sites.
The annual frequency and purchase value of Greek online consumers is now equivalent to the European averages.
This text has been translated automatically from the original Greek. In case of any discrepancy or inaccuracy, the original Greek text prevails. The translation is provided for information purposes only.