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MWC – Telefonica and Mozilla will create a new mobile platform
Telefónica Digital and Mozilla, the firm behind the Firefox web browser, will create a new mobile platform to deliver the first HTML5-based devices running on the open web. mobilenewscwp.co.uk
YouGov – Survey warns of consumers turning off from digital ads
With all the developments we’ve seen in online advertising over the years, you’d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads. A new report from YouGov, commissioned by mobile marketing company Upstream and […]
Study credits «app economy» with 500.000 U.S. jobs
The surge in mobile software and other apps has also led to a surge in jobs, almost half a million just in the U.S. news.cnet.com
DMA – Promoting to the Mobile Consumer Report 2011
Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promtions as opposed to other mobile channels, new research published by the Direct Marketing Association (DMA) has revealed. They are generally open to promotional offers, but they have very clear preferences about where they want to reveice them and the type of offers that they like. […]
ΣΕΚΕΕ-HAMAC at «e-Volution awards 2013»
HAMAC is supporting the ceremony of e-Volution awards 2013, which is taking place for second year on Wednesday the 5th of December 2012 at Athenauem Intercontinental Hotel, Athens. Scope of these awards is the promotion and award of the best practices in the area of e-commerce, aiming at the development of the sector, through best […]
Smaller retailer enables self checkout with iPhone app
While it will be years before mobile shopping becomes the dominant way that consumers complete in-store retail transactions, there is no doubt that 2011 has marked a breakthrough year when it comes to mogile shopping technologies. zdnet.com
Stanford’s Free Course: Developing Apps for iPhone and iPad
Stanford’s iPad and iPhone Application Development (CS193P) course is now available for free on iTunes U. THe course includes lectures and lessons focused on iOS 5 app developmnent. It’s broken out over 11 episodes that consist of videos and slides. thenextweb.com
Marketing to consumers over mobile: the perfect pitch
HAMAC’s Vice-President and President of Upstream, Marco Veremis makes a case for the ‘Perfect Pitch’ over mobile – one that respects the consumer and yet is so expertly crafted that it invites a willing response. His mantra, that mobile marketers must ‘communicate less, with more impact’ will be tested in the coming years with analyst […]
Com Business – C. Papadimitrakopoulos: Addicted to Innovation
Mr C. Papadimitrakopoulos, Hamac President, GLOBO’s Founder and CEO has been interviewed by Com Business mag, where in an extensive 3 pages interview, he fully covers GLOBO’s recent activities and achievements in a wide range of fields. read the interview
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