– Why basic smartphones will win in the race for “the next billion” users

With so many high-end smartphones about, the market for cheap PAYG phones is long dead. That’s the received wisdom, but it’s wrong – so wrong – because it’s predicated on a mis-understanding of where the ‘market’ is.

If you hadn’t guessed already, the US, Europe and the rest of the developed world ain’t where it’s at. All consumer electronics companies – and handset makers in particular – are looking much further afield.

read the article here