HAMAC’s Vice-President and President of Upstream, Marco Veremis makes a case for the ‘Perfect Pitch’ over mobile – one that respects the consumer and yet is so expertly crafted that it invites a willing response. His mantra, that mobile marketers must ‘communicate less, with more impact’ will be tested in the coming years with analyst house Forrester predicting that mobile marketing spend will rise to $1.25bn by 2014.
